Maison Battat has launched the 2026 Keepsake Collection for Our Generation, a full-year series of limited-edition seasonal 18-inch dolls exclusively at Target. Kicking off with Easter-themed dolls Sunny and Blossom, the line builds on prior holiday successes, offering highly detailed, collectible figures priced under $35 to appeal to both young fans and adult collectors while celebrating creativity and accessibility in the toy market.
Maison Battat, the company behind the popular Our Generation brand, has rolled out an ambitious new initiative with the introduction of the 2026 Keepsake Collection. This series marks a significant expansion in the company’s strategy for limited-edition releases, shifting from standalone holiday dolls to a comprehensive, year-round program of seasonal collectibles.
The Keepsake Collection consists of exclusive, limited-edition 18-inch dolls, each themed around major celebrations and seasons throughout the year. These dolls are now available exclusively through Target stores and channels, positioning the retailer as the primary destination for these special items. The launch begins with two Easter-inspired dolls: Sunny and Blossom.
Sunny embodies the bright, optimistic energy of spring with vibrant designs and playful elements that capture renewal and outdoor fun. Blossom complements this by focusing on floral motifs, featuring a glittery bunny dress accented with pastel details and springtime charm. Both dolls include thoughtful styling that aligns with Easter traditions while maintaining the brand’s signature emphasis on diverse, relatable characters.
This move follows strong consumer response to previous limited-edition drops. In the prior year, Our Generation released targeted dolls for Day of the Dead, Halloween, and Christmas, which generated enthusiasm among families and collectors alike. Those releases demonstrated demand for themed, time-sensitive items that blend play value with collectibility. By expanding to a full calendar of seasons, Maison Battat aims to create ongoing excitement and encourage year-long engagement with the brand.
A key aspect of the Keepsake Collection is its approachable pricing. Each doll retails for under $35, making these limited-edition pieces more accessible compared to many premium collector dolls in the market. This strategy broadens appeal beyond dedicated collectors to include everyday families seeking meaningful, giftable toys without premium markups. The combination of high-detail craftsmanship, themed packaging, and scarcity drives the collectible factor while keeping the line inclusive.
The dolls maintain Our Generation’s core design philosophy: 18-inch scale compatibility with a wide range of accessories, clothes, and playsets already in the ecosystem. This ensures that new additions integrate seamlessly into existing collections, allowing children to expand storytelling possibilities. Features such as posable limbs, realistic hair styling, and expressive faces continue to define the brand, with seasonal themes adding fresh visual variety.
Market observers note that the exclusive Target partnership enhances distribution reach. Target’s strong presence in family-oriented retail and its history with exclusive toy collaborations provide ideal visibility for these launches. Early availability of Sunny and Blossom coincides with the pre-Easter shopping period, capitalizing on seasonal demand for spring-themed products.
The Keepsake Collection also reflects broader trends in the toy industry, where limited-edition series foster community building among fans. Collectors often share unboxings, display setups, and custom stories online, amplifying organic promotion. For Our Generation, this approach strengthens brand loyalty across age groups, from young children engaging in imaginative play to adults who appreciate nostalgic or artistic elements.
As the year progresses, additional dolls tied to summer, fall, winter, and other cultural observances are expected. This structured rollout creates anticipation for each new release, potentially driving consistent sales momentum. Maison Battat emphasizes that the collection celebrates creativity and shared celebrations, inviting families to mark special moments through play.
With this expansion, Our Generation reinforces its position in the competitive 18-inch doll segment. The Keepsake Collection delivers value through quality, theme-driven design, and strategic pricing, appealing to a wide audience while building long-term collectible interest.
Disclaimer: This is a news report based on recent industry developments. Toy markets can fluctuate; product availability, pricing, and details may vary by retailer and region.
