Adyen has strengthened its long-standing partnerships with Uber and accesso Technology Group, expanding payment integrations to support global scale, new markets, and innovative in-person experiences. Concurrently, the fintech giant launched Personalize, an AI-driven tool in its Adyen Uplift suite, designed to dynamically customize checkout experiences in real time, boosting conversion rates and reducing costs for merchants in high-volume sectors. These developments highlight Adyen’s focus on embedding deeper into major platforms while advancing payment optimization through intelligence and personalization.
Adyen Bolsters Strategic Alliances and Unveils AI-Powered Checkout Innovation
Adyen continues to solidify its position as a cornerstone payments provider for some of the world’s most dynamic consumer-facing businesses. Recent expansions with Uber and accesso Technology Group demonstrate the company’s ability to handle massive transaction volumes across diverse geographies and channels, from digital rides to on-site entertainment purchases.
The renewed and deepened collaboration with Uber builds on more than a decade of partnership, dating back to 2012. Uber now relies even more extensively on Adyen’s unified platform to process payments across its operations in over 70 countries spanning six continents. This expansion enables Uber to roll out additional local payment methods through Adyen’s Checkout API, improving accessibility for riders, drivers, and delivery users in emerging and established markets alike.
Key enhancements include broader support in regions such as the United Arab Emirates, Hong Kong, and parts of the Caribbean. Local acquiring capabilities have been extended in Japan, Mexico, New Zealand, and Australia, allowing for more efficient processing and reduced cross-border friction. Popular alternative payment options like Pix in Brazil, AfterPay for buy-now-pay-later flexibility, and WeChat Pay for cross-border convenience have been integrated, catering to diverse user preferences and driving higher adoption rates.
A notable innovation from this partnership is the launch of Uber kiosks powered by Adyen terminals. These physical installations provide a phone-free booking option for travelers, particularly useful at airports, hotels, and venues where users may lack local data plans or the Uber app. The first kiosk debuted at LaGuardia Airport’s Terminal C in New York, with plans for wider rollout to additional international airports, ports, and hospitality locations. This move bridges online and offline worlds, extending Adyen’s reach into real-world mobility touchpoints and supporting Uber’s ambition to simplify access to its services globally.
Similarly, accesso Technology Group has expanded its strategic relationship with Adyen to embed payments more deeply across its entire ecosystem. Accesso, a leading provider of technology solutions for leisure, entertainment, and cultural venues, handles more than $5 billion in annual transaction volume through digital and on-site channels. The partnership establishes Adyen as accesso’s long-term global financial technology platform, delivering unified, resilient infrastructure for complex, high-volume environments.
Embedded payments now serve as a core capability integrated into all accesso products, enabling seamless transactions for attractions, theme parks, museums, and other venues. This setup supports multi-region operations with high reliability, reducing fragmentation and enhancing the customer journey from online ticketing to in-venue purchases. The collaboration underscores the growing demand for scalable, embedded finance solutions in the experience economy, where frictionless payments directly influence visitor satisfaction and revenue.
Amid these partnership advancements, Adyen introduced Personalize, a groundbreaking addition to its Adyen Uplift payment optimization suite. Personalize leverages AI and real-time behavioral data to dynamically adapt checkout pages for individual shoppers. By recognizing preferences and patterns instantaneously, it prioritizes the most suitable and cost-effective payment methods upfront, streamlining the process and minimizing drop-offs.
Early results from the broader Uplift suite, which Personalize builds upon, are compelling. Over 6,500 businesses using Uplift in its first year achieved an average 1.19% increase in payment conversion rates compared to industry standards, with some seeing gains up to 6%. Payment costs dropped by 9.4% on eligible traffic, while false positives in risk management fell by 42% on average. Personalize takes this further by focusing on the initial customer journey, routing users to optimal options that balance merchant margins with conversion goals. Businesses can expect improvements in conversion rates of up to 6% and transaction cost reductions of up to 3%, based on preliminary data.
These capabilities arrive at a time when merchants face pressure to maximize every checkout interaction amid rising competition and evolving consumer expectations. For platforms like Uber and accesso, which operate at enormous scale with diverse user bases, such tools offer a competitive edge in retaining loyalty and capturing more value from each transaction.
Adyen’s strategy emphasizes a single, end-to-end platform that combines global reach, local expertise, and intelligent optimization. The deepened ties with Uber and accesso, paired with Personalize’s launch, position the company to capture more share in high-growth verticals like mobility, delivery, and experiential entertainment. As these integrations mature, they are likely to drive sustained volume growth and reinforce Adyen’s reputation for powering seamless, innovative payments at enterprise scale.
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