Is Figma Stock a Buy Now?

A downward trending stock chart of Figma shares overlaid on a digital design interface background.

“Figma’s shares have tumbled over 80% from post-IPO highs amid broader software sector pressures and AI disruption worries, yet robust revenue growth exceeding 35% year-over-year, a shift toward profitability, and a compressed valuation multiple around 13 times sales position the stock as an attractive entry point for patient investors eyeing the collaborative design market’s expansion.”

Figma stands out in the collaborative design software arena, powering teams across industries to create digital products through its cloud-based platform. The company’s tools enable real-time collaboration, prototyping, and developer handoffs, serving a user base that spans startups to Fortune 500 enterprises. With a focus on accessibility, Figma has democratized design, allowing non-designers to participate in the creative process while integrating advanced features like auto-layout and vector networks.

The stock’s journey since its public debut has been volatile. Priced at $33 per share during its initial offering, shares surged to a peak of $142.92 within months, reflecting hype around its growth story. However, sentiment shifted dramatically, with the price now hovering near $25.92 after a 4.25% drop in the latest session. This decline mirrors broader market jitters in enterprise software, where AI advancements have sparked fears of commoditization in creative tools.

Financially, Figma continues to demonstrate strength. Third-quarter revenue hit $274.2 million, marking a 38% increase from the prior year, driven by expanded enterprise adoption and higher spending per user. The company anticipates fourth-quarter revenue between $292 million and $294 million, implying 35% growth, while full-year figures are guided to $1.044 billion to $1.046 billion, up 40%. This acceleration stems from a consumption-based pricing model that aligns costs with usage, encouraging deeper platform integration.

Financial MetricQ3 2025Year-over-Year GrowthGuidance (Q4 2025)
Revenue$274.2M38%$292M – $294M
Net Income-$1.1BN/A (due to one-time costs)N/A
Adjusted EPS$0.06N/A$0.07 (est.)
Free Cash Flow$85M45%N/A

The massive third-quarter net loss was largely attributable to $1.2 billion in stock-based compensation tied to the IPO, a non-cash expense that inflated the figure. Excluding this, underlying operations show resilience, with the second quarter delivering $28.2 million in net income. Margins have improved, with gross margins steady at 78% and operating cash flow margins expanding to 32%, underscoring efficient scaling.

Valuation metrics reveal a potential bargain. At current levels, Figma trades at approximately 13 times trailing twelve-month sales, down from over 50 times at its peak. This compares favorably to peers in the design and collaboration space, where averages hover around 10-15 times for similar growth profiles. Enterprise value to sales sits at 9.4 times forward estimates, suggesting room for multiple expansion if execution remains on track. Analysts project earnings per share to reach $0.25 for the full year, with potential for beats given the company’s history of conservative guidance.

Key growth drivers include Figma’s push into AI-enhanced features, such as automated prototyping and intelligent asset suggestions, which counter competitive threats rather than succumb to them. Partnerships with AI leaders have bolstered its ecosystem, allowing seamless integration that enhances user productivity. Enterprise penetration is another bright spot, with over 70% of revenue now from large organizations, up from 60% a year ago. Net retention rates exceed 120%, indicating customers not only stick around but spend more over time.

Competitive dynamics warrant attention. Rivals like Canva and emerging AI-native tools pose challenges, but Figma’s moat lies in its collaborative core, where multi-user editing and version control set it apart. The design market is projected to grow at 15% annually through 2030, fueled by digital transformation across sectors like e-commerce, gaming, and automotive.

Risks abound in this environment. AI disruption could accelerate if generative models fully automate design workflows, potentially eroding pricing power. Macroeconomic headwinds, including slower IT spending amid inflation concerns, might temper near-term uptake. Regulatory scrutiny in tech mergers could limit acquisition-driven expansion, though Figma’s independent path post the failed Adobe deal has proven advantageous.

On the opportunity side, Figma’s international expansion offers untapped potential, with only 40% of revenue from outside North America despite global user growth. Product innovations, including Dev Mode for better developer-designer handoffs, position it to capture share in the $50 billion software design market. If AI fears prove overstated—as evidenced by Figma’s own integrations—the stock could rebound sharply, especially with the upcoming earnings report providing a catalyst.

Investor sentiment is mixed, with some viewing the dip as a buying window for a high-quality grower. The company’s balance sheet remains solid, with $1.5 billion in cash and minimal debt, providing flexibility for R&D investments or share repurchases. Long-term holders may benefit from Figma’s compounding growth, as recurring revenue models in software often lead to outsized returns over multi-year horizons.

Sector comparisons highlight Figma’s relative appeal. While broader software indices have corrected 10-15% this year, Figma’s steeper fall amplifies its discount. Peers trading at similar multiples have seen upgrades on stabilizing demand, suggesting a similar path if Figma delivers on guidance.

Strategic initiatives further bolster the case. Figma’s shift toward enterprise-grade security and compliance has unlocked deals with regulated industries like finance and healthcare. User metrics show engagement rising, with average weekly active users up 25% year-over-year, translating to stickier subscriptions.

In weighing the fundamentals, Figma’s trajectory points to sustained outperformance in a digitizing world. The current price reflects pessimism that may not align with operational realities, offering a margin of safety for those with a horizon beyond quarterly noise.

Disclaimer: This article is for informational purposes only and does not constitute financial advice, investment recommendations, or endorsements. Readers should conduct their own research and consult with qualified professionals before making any investment decisions. Market conditions can change rapidly, and past performance is not indicative of future results.

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